Privacy Policy

The data controller is Giovanni Bevacqua, developer of LilyWake.

For information about privacy or to exercise your rights you can write to privacy@lilywake.app.

LilyWake does not require you to create a game account.

Progress, stars, unlocked ponds, dew balance, settings and the counters needed for the game to work are stored on the device.

Clearing the app’s data or uninstalling it may result in the loss of local saves. Any backup copies managed by the operating system depend on the device settings and on the Apple or Google services used.

LilyWake uses Unity LevelPlay to manage advertising and Google AdMob to serve ads. The integration also includes Unity Ad Quality, used for ad quality control and diagnostics.

When these services are active, they may process:

• device or app identifiers, including the advertising identifier where permitted;
• IP address and approximate location derived from the connection;
• technical information about the device, the operating system and the app;
• information about the ads requested, served or viewed and the related interactions;
• usage events needed for the operation and measurement of the advertising services;
• data on errors, crashes, performance and other diagnostic events.

This data is used to serve and measure ads, manage video rewards, identify technical problems and counter fraudulent activity. Ad personalisation and any tracking-related processing depend on the applicable permissions and on your choices.

The providers’ policies describe their respective processing and roles in detail:

• Google Privacy Policy
• Unity Game Player and App User Privacy Policy

Where required, LilyWake presents a form to collect your privacy choices before enabling advertising processing that requires consent.

You can review the available choices through Settings › Privacy › Privacy choices.

On iOS, permission to track may also be requested through Apple’s system prompt. This permission is separate from the preferences expressed in the advertising form and can be changed in iOS settings.

Refusing consent does not prevent you from playing. The availability of ads, including optional videos, may depend on the choices expressed, on the applicable requirements and on the availability of the services.

Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.

Purchases are handled by the Apple App Store or Google Play, depending on the platform used.

LilyWake does not receive the full details of your card or other payment methods. The app and the components used to manage purchases may process information about the product purchased, the outcome of the operation and the transaction, needed to assign the content, avoid duplicate credits and restore compatible purchases.

The “No ads” purchase removes automatic ads. Optional videos for dew remain available. This purchase is not the same as withdrawing the privacy preferences already expressed.

For the processing carried out by the stores, see:

• Apple Privacy
• Google Privacy

If you contact us, we process your email address, the content of your request and any technical data you choose to send us, in order to reply and solve the problem.

Do not send passwords, full payment details or other information not needed for the request.

For users in the European Economic Area, processing is based, as the case may be, on:

• performance of a contract or of steps requested by the user, to provide the game, manage purchases and provide support;
• consent, for device access, ad personalisation and tracking where required;
• legitimate interest, for security, fraud prevention and technical management, where applicable and with respect for the user’s rights;
• legal obligations, for applicable compliance requirements and the handling of requests from authorities.

Providers acting as independent controllers state the legal bases for their respective processing in their own policies.

Data may be processed by the advertising and technology providers described in this policy, by the services used to handle support and by authorities in the cases provided for by law.

Some providers may process data outside the European Economic Area. Where required, transfers must be covered by the safeguards provided for by law, such as adequacy decisions or standard contractual clauses. The providers’ policies describe the mechanisms applied to their services.

Local saves are kept on the device until the data is deleted or replaced.

Support requests are kept for as long as needed to handle them and for any subsequent need to protect rights or comply with legal obligations.

Data processed by the advertising services and the stores is kept according to the purposes, criteria and settings described in their respective policies. Not all of this data can be directly accessed or deleted by the developer.

Where applicable, you can request access, rectification, erasure, restriction of processing and data portability, and object to processing based on legitimate interest.

You can withdraw consent through the controls available in the app and on the device.

For requests concerning the developer’s processing, write to privacy@lilywake.app. For processing carried out independently by Apple, Google or Unity you can also use the channels indicated in their policies.

You have the right to lodge a complaint with the competent supervisory authority. In Italy you can contact the Garante per la protezione dei dati personali (the Italian Data Protection Authority).

For questions about the processing of data concerning a minor, a parent or guardian can contact us at the address given above. Requests will be assessed taking into account the applicable law and the data actually available.

This policy may be updated to reflect changes to the game, to the services used or to the applicable requirements. The date shown at the top indicates the latest update. Where necessary, changes will be accompanied by a notice or a new request for consent.

The lilywake.app website has the same controller indicated in section 1. It is a static website, with no forms, accounts or comments. The hosting provider processes the technical data needed to deliver and protect the pages (IP address, date and time, requested page, browser) for as long as needed to keep the service secure, on the basis of the legitimate interest in the secure operation of the website.

Your browser remembers the language you chose (local storage), without sending it to anyone.

The website uses no statistics, marketing or profiling tools and shows no ads. If we introduce any in the future, they will only be activated with your consent and this policy will be updated.